Friday 14 November 2008

AS Media homework. Marketing



Using your effects and expectation sheets from the lesson, describe how the film Cloverfield either did or did not meet your expectations.
Try to compare this to your response to the blair witch project.  
Post responses on to the blog please.

3 comments:

dannie media studies said...

after watching the trailer for cloverfield i could not wait to see the film itself.
the short, but highly effective, trailer raised all sorts of enigma codes and left me wanting answers and filling me with so much curiosity that i simply had to watch the film.
questions such as what is going on?, what is cloverfield?, what is terrorising the city and why?, all contributed to the allure of the film.
from the trailer, i had high expectations of cloverfields and unfortunately it didnt quite deliver in terms of a story.
the special effects etc were brilliant and the destruction the cloverfield monster brought to manhattan was terrifying, but with regard to the plot...i really didnt know what was going on or what the hell was supposed to be going on, it confused me too much and didnt really answer any of my questions.
of course there was some sort of story- a guy who was supposed to be leaving town(unfortunately for him a day too late); his leaving party disrupted when the monster arrives, everybody tries to escape but not everybody makes it and we are left with our main characters etc etc etc.
of course we have a dash of romance thrown in (a disaster movie after all wouldn't be complete without it) but it all seemed a bit too cliched for me to be truly scared or even believe the film.
using a constant camera angle (POV) added consistency to what we were seeing but ended up making me feel a little sick as the shaky camera work (replicating that of the blair witch project) was a bit too much for this kind of film.
in a disaster movie i expect sophisticated camera work to allow me to see exactly what is going on; and whilst the film makers should be applauded for trying something different, it didnt really work in this type of film.
like the blair witch project, it aggravated the audience as the character holding the camera always seemed to be a second behind what was happening, and as an audience we were the last to know everything. add to the fact that the character missed some of the action and for a few moments all we were left with was a lovely shot of the floor or the side of a building; this aspect of the film infuriated me as a viewer.
however, bad as the storyline may have been, unlike the blair witch project, the questions/curiosity raised in the trailer was enough to make me want to see the film through to the end.
the film left me feeling a little disappointed, the trailer built the film up only to leave the film to let me down.
despite this, i did enjoy the film and it proved to be a compelling watch, it simply lacked substance in the plot, constantly leaving me with the feeling that the film was missing something.

Hayley said...

Cloverfield did reach my expectations. I think that from the trailer and the effects used in it, it got me excited for the film and i thought it would be really good. However, they used all the good bits out the film in the trailer so there wasn't anything new to see. I think that this ruined the suspence in the film because i had seen all the good bits already. I think the film saved it's expectations tho by the edge of your seats moments that were in it and the sad moments when people died. It would have been better overall if they hadn't used most of the good parts in the trailer and kept the trailer short and snappy like The Blair Witch Project trailers.

Anonymous said...

I believe that Clover field did match up to my expectations i had because, the film from the trailer looks like a normal disaster movie but with a twist because it is filmed on a cam-corder and you do not know what it is that is happening. But all of the other elements of the film where there, the special effects on the explosions and on the monster it self.